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>Hello Sohib EditorOnline! In this journal article, we will discuss the easy steps to draw advertisements. Creating attractive advertisements is important for businesses as it helps to attract potential customers. However, not everyone is adept at designing ad campaigns. This article will guide you through easy steps to create an effective advertisement.

Step 1: Identifying the Objective

The first step in creating an advertisement is to identify the objective. Before you start drawing, you must be clear about what message you want to convey through the ad. Are you launching a new product or service? Do you want to promote a sale or discount offer? Once you have a clear understanding of the objective, you can proceed to the next step.

Step 1.1: Target Audience

It is important to understand the target audience while identifying the objective. Knowing the target audience helps in designing the ad that appeals to them. For instance, if you are targeting millennials, you can use modern designs and catchy slogans that resonate with them. Similarly, for senior citizens, you may want to use a more traditional approach in your ad design.

Step 1.2: Call to Action

In addition to identifying the objective and target audience, you should also decide on a clear call-to-action. A call-to-action is a message that encourages the viewer to take a specific action, such as visiting your website or contacting you. The call-to-action should be prominently displayed in the advertisement.

Step 2: Sketching the Ad

The next step is to start sketching the ad. When sketching, it is important to keep in mind the objective and the target audience. You can use a pencil and paper to draw your ideas or use software tools such as Adobe Illustrator, Canva or Sketch. You should sketch multiple designs and choose the one that best conveys the message.

Step 2.1: Basic Elements of an Ad

Every advertisement has some basic elements, including a headline, visual, and copy. The headline is the text that appears at the top of the ad and is the first thing that catches the viewer’s attention. The visual is the image or graphic that accompanies the ad. The copy is the text that provides more details about the product or service being advertised.

Step 2.2: Play with Colors and Fonts

Once you have sketched the basic layout of the ad, you can start playing with colors and fonts. Colors and fonts can be used to evoke emotions and create a mood. For example, using warm colors such as red and yellow can create a sense of urgency, while cool colors such as blue and green can create a sense of calmness.

Step 2.3: Keep it Simple

When it comes to designing an ad, less is always more. Keep the design simple and clean, so it is easy for the viewer to understand the message. Avoid cluttering the ad with too much information or too many elements.

Step 3: Finalizing the Design

Once you have sketched the ad and finalized the design, you can move to the final step, which is to create a high-resolution digital version of the ad. Make sure the ad is in the correct format and size before printing or uploading it online.

Step 3.1: Choosing the Right Format

There are different ad formats, such as banner ads, social media ads, and print ads. You should choose the format that best suits your objective and target audience. For example, if you want to reach a young audience, you may want to focus on social media ads.

Step 3.2: Choosing the Right Platform

It is important to choose the right platform to publish your ad. You should choose a platform where your target audience is most active. For example, if you want to reach professionals, LinkedIn would be a good choice.

FAQs

In conclusion, creating an effective advertisement requires identifying the objective, target audience, and call-to-action, sketching the ad, playing with colors and fonts, and finalizing the design. While designing your ad, keep it simple and choose the right format and platform. By following these easy steps, you can create an advertisement that attracts potential customers and helps you achieve your business objectives.

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