>Hello Sohib EditorOnline, in this article, we will discuss cara pembagian bersusun or structured distribution in detail. Structured distribution is the systematic division of a product or service to a target audience based on their interests, behaviors, and demographics. The ultimate goal of structured distribution is to optimize the conversion rate by reaching out to the right people through the right channels.
Understanding Structured Distribution
The key to successful structured distribution is to understand your target audience thoroughly. You need to know who they are, what they like, where they hang out, and how they behave. Once you have this information, you can create a distribution plan that involves targeting specific groups of people through specific channels.
There are several ways to structure your distribution plan. Some popular methods include:
| Method | Description |
|---|---|
| Geographic | Targeting specific regions or locations |
| Behavioral | Targeting people based on their online behavior |
| Demographic | Targeting people based on their age, gender, income, etc. |
| Psychographic | Targeting people based on their personality, values, and beliefs |
Each method has its advantages and disadvantages, and you should choose the one that suits your product and target audience the best.
Geographic Distribution
Geographic distribution involves targeting specific regions or locations. This method is useful if you are selling a product or service that is specific to a certain area. For example, if you are selling snowboards, it makes sense to target people living in areas with snow.
To implement geographic distribution, you need to identify the regions or areas where your target audience is likely to be. You can use tools like Google Trends and Google Analytics to get insights into the search and website traffic patterns of your target audience.
Once you have identified the target regions, you can use local SEO techniques to optimize your website and content for those regions. You can also target people through local media, such as newspapers and radio stations.
One thing to keep in mind is that geographic distribution may not be suitable for all types of products or services. For example, if you are selling an online course, it doesn’t matter where your target audience lives as long as they have access to the internet.
Behavioral Distribution
Behavioral distribution involves targeting people based on their online behavior. This method is useful if you have a product or service that is specific to a certain niche or interest. For example, if you are selling organic food products, you can target people who are interested in healthy eating and environmental issues.
To implement behavioral distribution, you need to identify the online behaviors of your target audience. You can use tools like Google Analytics, Facebook Insights, and Twitter Analytics to get insights into the interests and behaviors of your target audience.
Once you have identified the target behaviors, you can use social media and content marketing to target people who have those behaviors. For example, you can create blog posts, videos, and infographics that appeal to people who are interested in organic food products.
One thing to keep in mind is that behavioral distribution may not be suitable for all types of products or services. For example, if you are selling a product that has a broad appeal, such as a smartphone, it may be difficult to target people based on their online behavior.
Demographic Distribution
Demographic distribution involves targeting people based on their age, gender, income, etc. This method is useful if you have a product or service that is specific to a certain demographic. For example, if you are selling luxury watches, you can target people who have a high income and are interested in fashion.
To implement demographic distribution, you need to identify the demographic characteristics of your target audience. You can use tools like Google Analytics and Facebook Insights to get insights into the demographic profile of your target audience.
Once you have identified the target demographics, you can use targeted advertising to reach out to people who have those demographics. For example, you can create Facebook ads that target people who have a high income and are interested in fashion.
One thing to keep in mind is that demographic distribution may not be suitable for all types of products or services. For example, if you are selling a product that has a broad appeal, such as a smartphone, it may be difficult to target people based on their demographic characteristics.
Psychographic Distribution
Psychographic distribution involves targeting people based on their personality, values, and beliefs. This method is useful if you have a product or service that is specific to a certain mindset or lifestyle. For example, if you are selling meditation courses, you can target people who are interested in spirituality and personal development.
To implement psychographic distribution, you need to identify the psychographic characteristics of your target audience. You can use tools like Google Analytics and Facebook Insights to get insights into the psychographic profile of your target audience.
Once you have identified the target psychographics, you can use targeted advertising and content marketing to reach out to people who have those psychographics. For example, you can create blog posts, videos, and social media posts that appeal to people who are interested in spirituality and personal development.
One thing to keep in mind is that psychographic distribution may not be suitable for all types of products or services. For example, if you are selling a product that has a broad appeal, such as a smartphone, it may be difficult to target people based on their psychographic characteristics.
FAQs
What is structured distribution?
Structured distribution is the systematic division of a product or service to a target audience based on their interests, behaviors, and demographics in order to optimize the conversion rate by reaching out to the right people through the right channels.
What are the different methods of structured distribution?
The different methods of structured distribution are geographic distribution, behavioral distribution, demographic distribution, and psychographic distribution.
Which method of structured distribution should I use?
The method of structured distribution you should use depends on your product or service and your target audience. You should choose the method that suits your product and target audience the best.
How do I implement structured distribution?
To implement structured distribution, you need to identify your target audience, their interests, behaviors, and demographics, and choose the method of structured distribution that suits your product and target audience the best. You can then create a distribution plan that involves targeting specific groups of people through specific channels.
What are the benefits of structured distribution?
The benefits of structured distribution are increased conversion rates, better targeting of your audience, and a higher return on investment.
How do I measure the effectiveness of my structured distribution plan?
You can measure the effectiveness of your structured distribution plan by tracking your website traffic, conversion rates, and return on investment. You can also use tools like Google Analytics and Facebook Insights to get insights into your target audience’s behavior and engagement with your content.
Conclusion
In conclusion, structured distribution is an essential part of any marketing strategy. By understanding your target audience and using the right distribution methods, you can increase your conversion rates and reach out to the right people through the right channels. Remember to keep testing and optimizing your distribution plan to get the best results!